The ISGA is committed to ensuring we understand the way in which social games are played and the impact they may have. In order to help inform our understanding, in October 2013 the ISGA commissioned independent research into the evolution, use and impact of social games.
On 27 May 2014 the ISGA is pleased to announce the launch of the research. The research undertakes both a review of existing academic literature and data as well as a new survey of consumer behaviour and perceptions across Australia, the UK, France and the US. We hope that this wide-ranging study will help explain what the social games sector is, who is playing and offer new perspective on social games and their impact.
Key findings include; the growing contribution of social games to the digital economy, a look at how people play social games and how often and how much they pay for them. The report also analyses the purported connection between social games and real-money gambling.
Importantly, we hope that the research will bring clarity to the discussion surrounding social games and help to inform a solid basis for constructive dialogue between industry and key stakeholders.
As part of its ongoing commitment into researching the impact and reception of social games, the ISGA is also pleased to announce the commissioning of a new independent research project, which will focus specifically on issues of concern surrounding social games and younger users.
You can download:
- The full report: ISGA Research: A New Industry’s Profile Digital + Social + Game = Diģsogame
- The press release: ISGA Research Press Release
- The briefing document: ISGA Research Background Brief