Australia’s video games success story: Why games made down under are on top of the world
Australia has quietly become one of the most important players in the global games industry. This in-depth ISGA research report explores how the country has built a thriving ecosystem for game development, fueled by widespread gameplay across all age groups, a supportive policy environment, and a world-class independent game scene.
Key findings include:
81% of Australians play video games, with mobile gaming leading the market.
The domestic industry now generates over $284 million annually, with more than 400 studios employing 3,200+ professionals.
Australia has become a crucial testbed for mobile game launches and a key contributor to Triple A development globally.
Government policies like the Digital Games Tax Offset and state-level incentives are accelerating growth.
Games like Hollow Knight, Unpacking, and Untitled Goose Game showcase the country’s creative excellence.
Read the full report to understand why games made Down Under are making it big worldwide, and what the rest of the world can learn from Australia’s success.
The report is downloadable from this link 9b6af7_b986d65f92f54eb18fb82df6654c4ba4.pdf